Reverse Ventures is building out it's Cape Town office and we are looking for a Head of Marketing. You will be part of a self-organised agile team that is working on multiple ventures.
We need you to help us drive our marketing efforts, developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to key stakeholder, and building awareness and positioning for our company's brand. You will be working closely with our sales team to refine messaging, optimise channels and refine pricing strategy to help us maximise profits and market share.
Your ideas, decisions and skills will matter and will make an impact in our team, the clients we engage and the company itself. Within our working environment we have a flat team structure, no middle management, communication that is direct and transparent between all team members.
Duties and responsibilities
You will have a unique opportunity to assist in crafting the future of venture building. You will be responsible for following areas within the business;
- Craft strategies for all marketing activities, including digital, social media, advertising, communications, public relations and creative
- Prepare and manage monthly, quarterly and annual budgets for the marketing department
- Set, monitor and report on company marketing aspirations
- Research demand and for our products and services in the market place
- Design branding, positioning and pricing strategies
- Ensure our brand message is strong and consistent across all channels and marketing efforts
- Analyse consumer behaviour and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Craft quarterly and annual hiring plans
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Participate in the quarterly and annual planning of company objectives
Requirements and qualifications
- Honors or Masters University degree
- Work experience as Head of Marketing or VP Marketing, preferably within our industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Proven marketing campaign experience
- Analytical mind
Who we are
We are a venture builder that specializes in creating and launching new businesses. We work with entrepreneurs and startups to turn their ideas into successful companies, providing them with the resources, expertise, and support they need to succeed.
From ideation through to scale, Reverse Ventures brings together cross-functional teams to design, develop and scale propositions into business ventures. Our goal is to create innovative, scalable businesses that have the potential to transform industries in their target geographies.
We invest in people as much as we invest in businesses, providing the right resources and tailored scaling approach that goes beyond just capital.
Our mission is to support those underdogs that may not initially project massive growth but possess robust potential and product-market fit. They might not belong to the trendiest sectors or promise rapid returns, but we believe in their resilience, their ability to withstand market fluctuations, and their promise for steady progress.
We provide capital, experience and resources, nurturing these promising firms towards their full potential. Our approach is about sustainability, a shift from trend-chasing practices towards long-term, steady growth, fostering an investment ecosystem that prizes diversity and resilience.
What you can expect from us
- Opportunity to become co-owner
- Work with the latest technologies and tools in the industry
- Manage your day to fit personal and professional obligations
- Hybrid working environment
- Colleagues with nice manners, willingness to help and sense of humor
- Regular feedback, education, training, courses and certifications
- “Guilt and drama free" environment
By submitting your application and CV, you consent to processing of your personal data by our company in accordance with the Law on Personal Data Protection.
If you have any questions or need additional information, please don't hesitate to contact us by hello@revc.ch
